About Us

About Us

Learn more about Magic City Auto Group

Since 1938, generations of families from Roanoke and surrounding areas have come to rely on Magic City Ford Lincoln for new and pre-owned automobiles. Started in downtown, the "Magic City" moniker stems from the city's nickname garnered as it grew from village to city seemingly overnight.

Having outgrown its digs, in 1964 the dealership moved to a nine-acre parcel on Williamson Road, where four decades later it embarked on a $4 million expansion after purchasing the neighboring hotel.

Magic City Expansion

Magic City Expansion

A Lincoln franchise was added in 2008, and a major renovation in 2013. We added a second Ford store in Lexington in 2015, then in 2018 added Chevy Buick GMC and Chrysler Dodge Jeep Ram to our amazing family.

Feel at Home

Feel at Home

President Cameron Johnson, the fourth generation of the family to lead the dealership, attributes the company's achievements to calculated growth and a heritage of treating both customers and employees fairly. "We believe if you take care of your people, your people will take care of your customers," he says, adding that many of the dealership's employees have been with the company twenty years or more, which creates a sense of stability.

"When you walk onto the lot, you're likely to see the same person you dealt with in the past. That creates a lot of repeat business, which has helped us survive through the downturns over time. That consistency with our customers and our employees-as well as our modest growth-has kept the doors open all these years."

Part of the reason for the spirit of teamwork at Magic City Ford Lincoln is a profit-sharing program started by the founder in 1959 that contributes to employees' sense of ownership in the company.

The dealership also fosters excellence by ensuring every member of the team is Ford master certified, meaning from sales to service, these professionals know every detail of the dealership’s Ford products. Shoppers can also learn about products on this website, where inventory is updated nightly.

From the start, Magic City Ford Lincoln has returned its success to the community, supporting a wide variety of causes. "If you're planning on being part of the community and you want to be here for a long time, you should be involved," explains Johnson. "We enjoy giving back."