Magic City has been serving the Roanoke and neighboring Valleys since 1938. We take our integrity in our business dealings very seriously.  Please take a moment to carefully review the information we've provided below and please contact us if you have any questions or concerns.


Prices do not include charges for state sales tax, license/tag fees, or $799 dealer processing fee. Additionally, factory incentives can change at any moment without further notice. We make every attempt to keep our website updated with the latest and most accurate pricing information, however manufacturer rebates and pricing can change - as well as typographical mistakes can be made. Magic City Motor Corp. cannot be held liable for any such mistakes or changes in pricing from the factory.

Please email us or contact a Sales Manager by phone if you have any questions and to verify up-to-date accuracy of incentives.

Additionally, Ford's factory incentives vary by zip code. The particular rebates posted on this website reflect those applicable to the majority of our customers in and around Southwest Virginia. Please provide us your zip code as your rebates may be slightly different in your market.

The rebates applicable to a customer do not change based on where you buy your new Ford or Lincoln vehicle, but they vary based on where you reside. Contact us and we'll insure that you are quoted the correct incentive information.



Credit approval is based on lender criteria, and not all customers will qualify. Special offers are time sensitive and may be limited to specified vehicles.

Magic City Ford works with over 25 banks and lending institutions to offer you the best financing options available. We have rates as low as 0% from Ford Credit on select new Ford and or special rates may be available through Lincoln Automotive Financial Services for Lincoln vehicles.

Our finance managers are very experienced in working to get you approved on the vehicle of your choice. We have an online credit application which we encourage you to submit or we'd love for you to visit us in person at your convenience.



While we attempt to post actual photos of as many of our vehicles as possible, due to the fast turn of our inventory and the large quantity, some graphics may be stock photos. Graphics are for representational use only. All photos may not depict actual vehicles and option packages selected by customers.

Photos may depict model type only. Actual vehicles and option packages will depend on the menu options selected by customers. Contact us with questions - and we'll always be happy to provide additional actual photos of any vehicle for you prior to visiting us. Simply ask and it will be our pleasure!